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Our Launch

Our Launch

August 01, 2018

After much planning, decorating, sourcing, packaging, pricing, and more, it was time to launch. Celebrating with a small party for friends, family, and everyone in between, we finally shared our brand and products with the world.
How to Get More People on Bikes

How to Get More People on Bikes

August 01, 2018

For the past number of years, we’ve been passionate about the growth of cycling through local advocacy. From thiswe have learned why compassion, creativity and connectivity are so crucial for successfully selling cycling to riders of every group.
Where Our Bikes Are Made

Where Our Bikes Are Made

July 19, 2018

Our bikes are designed in Brooklyn—by our in-house team in collaboration with members of our Board of Advisors, a select group of industry experts—and manufactured in China and Taiwan.


Mindfulness

Mindfulness

July 19, 2018

Mindfulness is the ability to direct the mind to where you want it to go and to be present with what is happening now. 
Environmental Benefits of Cycling

Environmental Benefits of Cycling

July 19, 2018

Cycling is so great for the environment as bicycles do not require any fuel, require way less energy to manufacture, and they do not rely on the use of harmful substances like motor oil or toxic batteries.
Why Choose a Fixed Gear Bicycle?

Why Choose a Fixed Gear Bicycle?

July 17, 2018

 A fixed gear or ‘fixie’ is simplistic yet efficient. Overall, this translates to much less work and effort from the rider and a lighter and more manoeuvrable machine. We may have already sold you, but there are numerous other reasons to consider a fixed gear bicycle.

The Grit and the Grind

The Grit and the Grind

March 22, 2018

For many of us, the long to escape becomes restlessness if we don’t adventure often. Our wanderlust finds fulfillment in the outdoors but it isn’t always a ride in the park...
Keep your Bike in Top Form

Keep your Bike in Top Form

February 26, 2018

The best defence against any major issues that can come between you and your ride is an inspection before every trip. This will help catch any potential problems before they turn into substantial issues or even hazards.