Most cyclists share similar lifestyles. It's all about the bike, the rides, the climbs, the pain, and the company that pushes you to ride harder. It’s about two-toned razor sharp tan lines, why we would rather take the longer scenic back roads, have enormous appetites, and an obsession with France, espresso, and light gear. But ultimately the most important things are our shared love of adventure and nature, self-reliance, and seeking the simple pleasures in life.
Regardless of what cyclist culture trends are, our lifestyle is all about the dedication to the bicycle and the manifesto it holds as a machine for freedom. As we seek to live mindful lifestyles that have a positive impact on the people and world around us, cycling becomes so much more than a transportation alternative: it is a passion. Cycling has become a way to fully experience the places we love and all their details, finding true fulfillment in adventures on the road.
For many of us, the long to escape becomes restlessness if we don’t adventure often. Our wanderlust finds fulfillment in the outdoors and although it sounds romantic, it isn’t always a ride in the park. There are always great lessons to be learned in our expectations and harsh realities out on the trail. On many rides, I think about what it means to measure up to the grind of escaping and the grit that comes along with it. When I’m on the road, I feel that I'm searching for a balance between my body, my bike, and a longing to lose myself. The road is a mirror that reflects discomfort, obstacle, and doubt: it challenges you to sit up in the saddle and keep climbing.
Our bikes are designed in Brooklyn—by our in-house team in collaboration with members of our Board of Advisors, a select group of industry experts—and manufactured in China and Taiwan.
